Welcome to the future of market research!
With the advancements in AI technology, we are witnessing a transformative shift in how businesses gather data, turn them into insights and make informed decisions.
This blog post will introduce you to a handpicked selection of AI tools that can supercharge your market research workflows.
By harnessing the power of AI, you can now collect vast amounts of data, analyze it with precision, and extract valuable insights faster than ever before.
Whether you’re looking to conduct surveys, analyze social media sentiment, or identify emerging market trends, these AI-powered solutions have got you covered.
Further, most of these tools are free to start with.
Let’s embark on an AI-powered market research journey together without further ado.
8 AI tools that can supercharge your market research tasks
With these cutting-edge solutions, you can streamline data collection, analyze it at scale, and uncover valuable insights in record time.
1. Hotjar AI for Website Surveys
Hotjar AI is an AI-powered survey assistant recently launched by Hotjar. This product experience insights tool provides website behavior analytics and feedback data to help businesses understand their customers better. It complements traditional web analytics tools like Google Analytics or Mixpanel.
Key highlights:
- Create surveys effortlessly to align with your goals using the user-friendly survey generator.
- Generate summary reports automatically to identify key findings and insights swiftly.
- Sync survey responses seamlessly with your preferred tools for efficient integration.
- Ensure compliance with data privacy regulations such as GDPR and CCPA.
G2 rating: 4.3/5 (293 ratings)
- Freemium option is available.
- Paid subscription plans start from $48 per month.
2. ChatGPT
ChatGPT is a phenomenal tool that needs no introduction thanks to its novel capabilities powered by the advent of large language models (LLMs). You can leverage ChatGPT and its browsing plugin to carry out some significant market research tasks in significantly lower time.
Key highlights:
- Advanced natural language understanding for comprehensive market research queries.
- Powerful data analysis to extract valuable insights from large datasets.
- Competitive analysis support for understanding competitors and market positioning.
- Consumer sentiment analysis to gauge preferences, trends, and feedback.
- Trend identification to stay ahead of market shifts and make informed decisions.
G2 rating: 4.6/5 (255 ratings)
Pricing plans:
- Has a generous free plan.
- Upgrading to a paid plan (ChatGPT Plus) gives you access to the latest model and useful plugins like the web browsing plugin. Price is $20/month.
3. Browse AI
Browse AI is an AI-powered web data extraction tool. Its user-friendly, no-code approach efficiently facilitates data extraction and monitoring from any website, catering to individuals, startups, and SMBs.
Key highlights:
- User-friendly robot training in just 2 minutes, no coding required.
- Extract specific data from any website into an auto-filling spreadsheet.
- Schedule data extraction and receive notifications for changes.
- Utilize prebuilt robots for common use cases.
- Capability to extract data behind login screens.
- Handles pagination and scrolling for thorough data collection.
G2 rating: 4.6/5 (23 ratings)
- Freemium plan available.
- Paid subscription plans start from $19 per month when billed annually.
4. Poll the People
Poll the People is a robust online survey platform designed to enable data-backed decision-making in a fast and affordable way. Leveraging the power of LLM models, it offers swift market research with instant, precise insights.
Key highlights:
- Utilizes ChatGPT-powered analysis to provide critical insights from survey responses, saving time and resources.
- Facilitates digital ad testing for platforms like Google and Facebook.
- Enables content testing, offering feedback on headlines, copy, images, and other content elements.
- Provides immediate access to an extensive human panel of over 500,000 panelists.
G2 rating: 4.5/5 (10 ratings)
- Freemium plan available.
- Paid subscription starts from $50 per month.
5. Canvs AI
Canvs AI is an AI-integrated platform that interprets open-ended text from various sources into actionable insights. It’s a powerful tool for those seeking to elevate their customer experience and gain meaningful understanding from their data.
Key highlights:
- Utilizes AI to classify and analyze text, saving considerable research time.
- Identifies key patterns in text data, deepening user understanding and analysis confidence.
- Provides an easy-to-use dashboard for data exploration, visualization, and export.
G2 rating: 4.3/5 (66 ratings)
- Available on request.
6. Awario
Awario is a comprehensive social listening tool designed to provide brands with crucial data about their customers, market trends, and competitors. It’s committed to making social media analytics and competitive intelligence affordable for businesses of all sizes.
Key highlights:
- Real-time monitoring of your keywords’ web mentions provides immediate knowledge about critical conversations.
- In-built analytics to track mention growth, sentiment analysis, top influencers, and comparative alerts.
- Supports global and local monitoring with language versatility, catering to businesses of any size.
- Features ‘Awario Leads’ for lead generation and social selling, providing a real-time feed of sales opportunities.
- Offers customizable email alerts for daily or weekly summaries of new mentions.
- Includes Boolean search for flexible and highly relevant search queries.
G2 rating: 4/5 (39 ratings)
- 7-day free trial available. No credit card is required. Sign up here.
- Paid subscription starts from $29 per month when billed annually.
7. Speak Ai
Speak Ai is a no-code transcription and natural language processing platform designed to assist researchers and marketers in extracting critical insights from media content. Trusted by over 50,000 users and teams, it provides a comprehensive solution for media analysis.
Key highlights:
- Supports easy individual and bulk uploading of audio, video, and text data.
- Offers automated transcription to convert audio and video to text and allows for CSV imports for bulk analysis.
- Features ‘Speak Magic Prompts’ for generating powerful answers using recommended or user-created prompts.
- Provides custom shareable media repositories equipped with professional transcription, sentiment analysis, and other advanced technologies.
- Includes integrations with Zapier, Google Chrome, Zoom, Vimeo, and others to automate your workflow.
G2 rating: 5/5 (5 ratings)
- 14-day free trial available. No credit card is required. Try now.
- Paid subscription starts from $59 per month when billed annually.
8. Remesh
Remesh is a cloud-enabled platform for gathering feedback. It employs artificial intelligence (AI), machine learning, and sophisticated algorithms to initiate real-time dialogues with participants while collating, exhibiting, and evaluating their responses.
Key highlights:
- Analyzes live opinions and interactions of up to 1,000 participants, identifying the most representative responses in minutes.
- Quick setup with expert-built templates, or options to create custom conversations.
- Allows inclusion of open-ended questions, polls, and stimuli such as images or videos to elicit detailed responses.
- Identifies common trends and themes during the conversation, with capabilities to compare and contrast responses across audience segments.
- One-click data export after the conversation, including segments, stimuli, spread of opinion, and participant responses.
G2 rating: 4.2/5 (12 ratings)
Pricing plans:
- Pricing available on request. Contact now.
Conclusion: Research your market with the power of AI
As we’ve seen, AI technology is bringing transformative changes to market research, offering a new world of fast, efficient, and insightful data analysis.
The eight AI tools we’ve explored can supercharge your workflows and help you gain deeper insights faster.
But, the true power of these AI tools lies not merely in their capabilities but in the transformative potential they unlock when harnessed together as part of your broader market research strategy.
Integrating these tools into your workflow allows you to orchestrate a symphony of insights that speak directly to your business needs.
So, lead the way, let AI light your path, and confidently explore the uncharted territories of your market.