Are you tired of spending a ton of money on social media management tools?
Hootsuite is a great option, but it can get really expensive.
Although with Hootsuite, you can easily manage multiple popular social media platforms like Instagram, TikTok, and YouTube. But using it for a long time or managing multiple accounts can add up quickly.
Hootsuite’s professional plan starts at $23 and can go up to $550 for the business plan.
Luckily, there are a lot of tools out there that offer the same features at a fraction of the cost.
I’ve looked into over 30 tools and narrowed down my list to the top 11 that offer similar features to Hootsuite but at a more affordable price.
Plus, to make this list even more budget-friendly, I only considered Hootsuite’s Professional and Team plans and the features included in those plans.
As a content marketer, these alternatives should cover 90% of your social media marketing needs.
Before diving into the list, let’s take a quick look at the features and platform support Hootsuite offers.
Platforms supported by Hootsuite
- TikTok
- YouTube
Features offered by Hootsuite
- Users: You can invite 1-3 people to join your Hootsuite dashboard and work together.
- Accounts: Connect 10-20 social media accounts to Hootsuite and manage all your content in one spot.
- Scheduled messages: Schedule unlimited posts in advance to keep your social media game strong.
- Publishing calendar: Keep track of all your scheduled posts with the publishing calendar feature and make any necessary changes.
- Recommended time to publish: Hootsuite even suggests the best times for you to post on each of your Instagram, Facebook, LinkedIn, and Twitter profiles.
- Bulk scheduling: Save time using the Bulk Composer feature to schedule and publish multiple posts simultaneously.
- Custom branded URL: Use Hootsuite’s custom-branded URL to track analytics for any links you share on your social media accounts.
- Suspend scheduled posts: Need to take a break? No problem. Use the “suspend scheduled posts” feature to pause all posts planned.
- Social Inbox: Use the Social Inbox feature to engage with customers across all your social media accounts in one place.
- Customizable reports: Create customized notifications to best serve your team’s needs and track your performance data.
- User access permissions: Control what features and functions your team members have access to with Hootsuite’s user access permissions feature.
Alright, so in the list coming up, I’m gonna tell all the features each tool has to offer against Hootsuite. I’ll also highlight their special perks so you can decide which is the perfect fit for you.
List of Cheaper Hootsuite Alternatives as a Social Media Management Tool
SocialPilot
SocialPilot is a popular choice among big companies like Walmart, Automattic, and Athenahealth, and it’s an excellent option for automating all your social media management needs.
Platforms supported by SocialPilot
- TikTok
- YouTube
- Google My Business
- Tumblr
Features provided by SocialPilot similar to Hootsuite
- Supports 1-3 users based on the plan you buy
- Allows posts scheduling for 10-20 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
- Unlimited post scheduling
- User access permission
Unique features provided by SocialPilot under similar plans
- Leave a first comment: Schedule posts and include a comment simultaneously.
- Boost your posts: Schedule Facebook posts and boost them directly by linking your Facebook Ad account
- Content discovery: Curate social media lists based on keywords that you search and find unlimited content for your social media accounts
- Custom calls-to-action: Edit the calls-to-action for your Facebook and Google My Business posts, and add a direct link to your landing page from the post composer
- Approve content easily: Clients can quickly review and approve scheduled content within the app for a smooth workflow experience.
Pricing
SocialPilot offers 4 paid plans with varying features. The two most budget-friendly options for professionals and small teams cost $30 and $50, respectively. And their small team plan is almost half the cost of Hootsuite’s team plan ($92).
Want to save even more? Sign up for an annual plan and get an instant 15% discount.
The best part? You can test out their plans for free with their 14-day trial. No credit card is required!
So why not give SocialPilot a try today, risk-free!
Crowdfire
Crowdfire keeps all your social accounts organized and streamlined with a wealth of features and a user-friendly interface. Plus, it curates content tailored to your niche, making it easy to share relevant posts.
Platforms supported by Crowdfire
Features provided by Crowdfire similar to Hootsuite
- Supports 1 user based on the plan you buy
- Allows posts scheduling for 5-10 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
Unique features provided by Crowdfire under similar plans
- Article curation: Always have content with an endless supply of articles curated specifically for your niche.
- Platform-specific posts: Tailor your posts for each platform with a preview before posting.
- Mention response: Reply to all your mentions with images and GIFs, making engagement easy.
- Competitor analysis: Keep an eye on the competition by comparing the critical metrics of two competitors per social account.
Pricing
Crowdfire offers a free forever plan, as well as three paid plans: Plus ($9.99), Premium ($49.99), and VIP ($99.99) per month. You can try out the full range of features in the free version before committing to a paid plan and save up to 30% with an annual plan.
Try out Crowdfire for Free now!
Tailwind
If you’re looking to boost your Pinterest and Instagram game, Tailwind is a must-have tool. It’s a favorite among big brands like Shopify and CB2, making planning, creating, and optimizing your social media marketing a breeze.
Platforms supported by Tailwind
Features provided by Tailwind similar to Hootsuite
- Supports 1-2 users based on the plan you buy
- Allows posts scheduling for 3-6 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
Unique features provided by Tailwind under similar plans
- Unlimited email contacts: No need to worry about running out of contacts, Tailwind allows you to have as many as you need.
- Unlimited post designs: Create as many designs as you want for your posts.
- Email marketing best practices: Tailwind incorporates best practices to ensure that your campaigns generate maximum opens, clickthroughs, and conversions.
- Copilot: Get a personalized, easy-to-follow marketing plan with Tailwind Copilot, so you always know what to post, how to grow, and what to focus on next.
Pricing
Tailwind offers a free forever plan with essential tools and 3 paid plans: Pro (19.99), Advanced (39.99), and Max (79.99) — all of which are more affordable than Hootsuite.
If you’re looking for a great tool specifically for Pinterest and Instagram, give Tailwind a try with its free plan.
Related: 15 Best Tailwind Alternatives For Pinterest: Tried & Tested
Vista Social
Vista Social has recently launched a ChatGPT-powered Social Media Text Generator. This makes it the world’s first social media management tool with ChatGPT technology. Now you can high-quality social media copy faster and better than before!
Features provided by Vista Social similar to Hootsuite
- Supports 1-3 users based on the plan you buy
- Allows posts scheduling for 10-20 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
- Unlimited post scheduling
- User access permission
- Suspend scheduled post
Unique features provided by Vista Social under similar plans
- Caption AI assistant: The ChatGPT-powered generator creates high-quality captions in no time, eliminating the need for writer’s block.
- First comment: The First Comment feature automatically leaves a comment on a post as soon as it goes live, ensuring increased engagement.
- Universal mentions: The Universal Mentions feature tracks mentions of a brand across all social media platforms, ensuring that no mention goes unnoticed.
- Schedule reports: The Schedule Reports feature sends regular updates on social media metrics, allowing users to keep track of their performance easily.
- Reply AI assistant: The Reply AI Assistant suggests personalized responses to comments on posts, allowing users to respond like a pro.
Pricing
Vista Social is one of the most affordable social management software out there. Instead of charging you for a set number of users and accounts, Vista Social lets you pick and choose how many profiles you want to manage, and you only pay for what you need.
Plus, they have a free plan that lets you manage 3 profiles with 1 user. And if you need to manage more profiles, their Pro plan starts at just $3/month per profile, and Pro+ is only $5/month per profile. So, if you need to manage 5 profiles, you’re looking at only $15-$25 a month.
And if you opt for an annual plan, you can save up to 33%! Why not give Vista Social a try and see the value for yourself?
Sign up for the free plan now!
PLANOLY
Planoly is a highly effective and user-friendly social media management software that offers a wide range of features to help you visually plan, schedule, and measure the performance of your social media campaigns. It is trusted by over 5 million users and can provide powerful performance tracking across multiple platforms.
Features provided by PLANOLY similar to Hootsuite
- Supports 1-3 users based on the plan you buy
- Allows posts scheduling for 3-6 accounts
- Bulk scheduling
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
- Unlimited post scheduling
Unique features provided by PLANOLY under similar plans
- Auto-post 1st comment: The Auto-Post 1st Comment feature automatically posts the first comment on a post as soon as it goes live, increasing engagement and visibility for the post.
- Browser extension for Pinterest: Planoly’s browser extension for Pinterest allows users to efficiently plan, schedule, and publish content on their Pinterest boards without leaving the browser.
- Image & video editing in IG planner: The IG planner comes with an inbuilt image and video editing tool, which allows users to edit and enhance their Instagram images and videos before scheduling them.
- Ideas manager for TikTok: The Ideas Manager feature allows users to brainstorm and organize ideas for their TikTok content, providing an easy way to plan, schedule, and publish TikTok videos.
Pricing
Planoly has a free forever plan and three paid plans that won’t break the bank: Starter ($13), Growth ($23), and Professional ($43). Plus, it’s way cheaper than Hootsuite, and you can even save more with 15% off on annual plans.
Coschedule
Coschedule is a work management software widely popular among marketers for its robust content calendar. It offers a suite of products for all your workflows, whether it’s managing your website blog or social media profiles. With Coschedule, you can streamline all your content planning and publishing efforts.
Platforms supported by Coschedule
Features provided by Coschedule similar to Hootsuite
- Supports 1-10 users based on the plan you buy
- Allows posts scheduling for 2-20 accounts
- Bulk scheduling
- Custom branded URL
- Suspend scheduled posts
- Publishing calendar
- Recommended time to post
- Social Inbox
- Unlimited post scheduling
- User access permission
Unique features provided by Coschedule under similar plans
- Recurring task automation: Schedule repeating tasks or events to automatically appear on your calendar, and choose the perfect frequency.
- Email subject line tester: Craft email subject lines that will drive more opens, clicks, and conversions
- Headline Studio: Write headlines that will increase your traffic
- Reusable task templates: Use pre-made templates to assign tasks and keep work moving forward with reusable project checklists.
- Observer views: Share project updates with your boss, clients, or team members with observer links for any calendar view or social campaign.
Pricing
Coschedule has 3 plans: a free plan, a Pro plan ($39/month) for the Marketing Calendar, and one paid plan for the entire Marketing suite. To understand the suite better, you’ll need to schedule a demo.
In my opinion, the Pro plan is the most cost-effective as it offers almost all the features of Hootsuite at a fraction of the cost of Hootsuite’s Team plan.
Non-profit organizations can also take advantage of a 30% discount, and those who purchase an annual plan receive a flat 20% discount.
Try Coschedule’s Marketing Calendar for free today!
Sendible
Sendible helps you boost your brand, expand your audience, and gain new customers. With its easy-to-use platform, you can seamlessly plan, source, and schedule compelling content to achieve your social media objectives.
Platforms supported by Sendible
- YouTube
- WordPress
- Google My Business
Features provided by Sendible similar to Hootsuite
- Supports 1-4 users based on the plan you buy
- Allows posts scheduling for 6-24 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
- Suspend scheduled posts
Unique features provided by Sendible under similar plans
- Platform-specific posting: Customize copy, tags, hashtags, and visuals for each key social media network all in one view.
- Image editor: Easily crop images to fit social media requirements and add filters, text, and stickers.
- Recycled content: Set up repeating posts with start and end dates to recycle your evergreen content automatically.
- Content suggestions: Find popular topics for your social media accounts and use them as filler content.
- Real-time commenting and replies: Monitor and respond to comments in real-time across Facebook Pages, Ads, Twitter, and LinkedIn Company Pages, all from your dashboard.
Pricing
Sendible offers two budget-friendly plans: the Creator plan at $29/month and the Traction plan at $89/month. While it’s priced similarly to Hootsuite, Sendible offers more unique features that make it a better, more affordable alternative.
Give Sendible a try with its 14-day free trial period!
Zoho Social
Zoho Social is a highly-rated social management software praised on top review platforms such as G2, Capterra, and TrustPilot. With this software, you can schedule unlimited posts, keep an eye on what’s important, and create custom reports to analyze your social media performance.
Platforms supported by Zoho Social
- Google My Business
- TikTok
Features provided by Zoho Social similar to Hootsuite
- Supports 1 user based on the plan you buy
- Allows posts scheduling for 9 accounts
- Bulk scheduling
- Custom branded URL
- Publishing calendar
- Recommended time to post
- Social Inbox
- Unlimited post scheduling
- Suspend scheduled posts
Unique features provided by Zoho Social under similar plans
- Effortless content curation: Easily build a posting pipeline with content curation tools like RSS and zShare browser extension that integrate with your Zoho Social dashboard.
- Listening dashboard: Create columns to track brand reviews, @mentions, and brand keywords. Discover trends and join industry conversations.
- Live stream: Monitor your real-time social engagements through a dedicated tab. Respond to attention and get more context on brand interactions.
- Stats and analytics: Learn where your followers are from, the type of content they love, and what they’re saying about your brand. Get key metrics to analyze your brand’s performance.
Pricing
Zoho Social offers three paid plans: Standard ($11), Professional ($29), and Premium ($46). All of its programs are already much cheaper than Hootsuite. You can save around 33% when you opt for an annual plan.
Try Zoho Social for free with its 15-day trial period today!
MeetEdgar
Edgar is popular among big brands like ProBlogger, AppSumo, and Neil Patel. It works by pulling content from a pre-curated library to create a consistent flow of posts that keeps your followers engaged. With Edgar, you don’t need to worry about running out of content to post; it will keep your social media presence active all the time.
Platforms supported by MeetEdgar
- Google My Business
- TikTok
Features provided by MeetEdgar similar to Hootsuite
- Supports 20 users based on the plan you buy
- Allows posts scheduling for 5-25 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Unlimited post scheduling
Unique features provided by MeetEdgar under similar plans
- Automation: Schedule weekly time slots for Edgar to automatically repurpose and republish your evergreen updates.
- Testing: Experiment with different updates and see what resonates with your audience.
- Content variation: Create multiple variations of each update with just one click for 5X the social content.
- Pre-curated library: Build a vast library of evergreen content for Edgar to choose from over time.
Pricing
Edgar offers two pricing plans at $29.99 and $49.99, which provide almost all the features of Hootsuite at a 50% cheaper price.
You can test it out with its 7-day free trial or schedule a demo to get an instant 25% OFF for a whole year!
See if Edgar is the right fit for you by giving it a try today!
Loomly
Loomly is a go-to for thousands of marketing teams worldwide, including big names like L’Oreal Paris, Henkel, and BMW. It’s a user-friendly social media management platform that helps you connect with new audiences and establish your online brand.
Platforms supported by Loomly
- Google Business Profile
- Snapchat
- TikTok
Features provided by Loomly similar to Hootsuite
- Supports 2-6 users based on the plan you buy
- Allows posts scheduling for 10-20 accounts
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
- Unlimited post scheduling
Unique features provided by Loomly under similar plans
- Media Studio: Edit, crop, and add filters and creative text to all your media directly within the platform.
- Sponsored posts: Promote your Facebook and LinkedIn posts from the standard post builder.
- Two-factor authentication: Make your account even more secure with two-factor authentication.
- Slack & Teams integration: Get notifications in your preferred instant messaging platform by connecting with Slack or Microsoft Teams.
Pricing
Loomly offers two cost-effective plans – Base and Standard – at $35/month and $79/month, respectively. It’s not the cheapest option, but the added features make it well worth it. Plus, you can snag a 25% discount with annual plans.
Give Loomly a try with its 15-day free trial and see if it’s the perfect fit for you!
Later
Later is the perfect tool to streamline your social media management. It not only helps you schedule your posts but also provides you with hashtag suggestions for optimal engagement. With a 4+ rating on G2, Later is a highly rated and reliable choice for managing your social media presence.
Platforms supported by Later
- TikTok
Features provided by Later similar to Hootsuite
- Supports 1-3 users based on the plan you buy
- Allows posts scheduling for 6-18 accounts
- Bulk scheduling
- Custom branded URL
- Customizable report
- Publishing calendar
- Recommended time to post
- Social Inbox
- User access permission
Unique features provided by Later under similar plans
- Instagram location & user tagging: This feature allows you to easily tag locations and other Instagram users in your posts, making it easier for your followers to find and interact with your content.
- Unlimited media storage: With Later, you don’t have to worry about running out of storage for your media files. You can store as many files as you need.
- Search for campaigns: This feature allows you to easily search and filter through your campaigns, making it easy to find the content you’re looking for.
- Media editing: You can also edit your images and videos directly on Later, allowing you to make quick changes without leaving the platform.
Pricing
Later offers 3 different pricing plans: Starter ($18), Growth ($40), and Advanced ($80). Much cheaper than Hootsuite, Later has everything you need in a social media management platform.
You can even save a whopping 17% on the annual plans.
Try Later for free for 14 days – sign up now!
Related: 10 Must-Try Later Alternatives for Instagram
Conclusion
In short, there are plenty of great alternatives to Hootsuite that won’t break the bank. We’ve highlighted some of the best options, but it’s up to you to decide which works best for your business.
So go ahead, try out a few of these tools, and see which fits your needs and budget.
Happy scheduling!
