Do you want to land more deals and start projects faster? In an increasingly digitized world, you’re going to need more than just a great pitch. You’ll need a remarkable social media marketing proposal template.
According to data compiled from millions of proposals, the most effective social media marketing proposals are concise, organized, and span approximately 11 pages over 8 sections. They are impressive, visually compelling, and easy to navigate, making them a must-have tool.
As of 2023, over 4.48 billion people use social media worldwide. That’s almost half the global population! Any business not leveraging social media is missing out on an enormous audience. From establishing brand authority to creating targeted ads, social media marketing offers many benefits, helping businesses stay within their marketing budget while boosting their conversion rates.
But managing a robust social media campaign is no easy task. That’s where you, the social media marketing manager, step in. The challenge is to demonstrate to your prospective clients how you can transform their social media presence. A well-crafted social media marketing proposal can be a game-changer.
In this blog, we’ve curated a list of the top 10 social media marketing proposal templates to help you showcase your plan effectively. With these templates, you can streamline your workflow, pitch your strategy, and win more deals today!
Supercharge Your Proposals With These Social Media Marketing Templates
1. Social media marketing template by Better Proposals
This is a visually stunning and intuitively structured social media marketing proposal template designed to grasp the attention of your clients right from the start. This template not only provides a professional and impressive cover but also assists you with pre-written service sections, ensuring that you convey what you offer effectively.
Sections it covers
- Visually Stunning Cover: This creates an impactful first impression with a beautiful cover that you can customize per your branding requirements.
- Pre-Written Services Section: Offers a pre-formatted structure for detailing your services, easing the task of writing about your offerings.
- Process and Timescales: Provides the right amount of information about your process without overwhelming the client. The section is fully customizable to fit your exact process.
- Case Study Example: Features a structured case study layout to exhibit your successful projects, demonstrating your understanding and solution-oriented approach.
- Pricing: An automatically calculated pricing table simplifies your quote creation process. It’s flexible to accommodate different pricing methods, whether per hour, in quantities or with optional up-sell products.
- Next Steps with Digital Signing: Includes a ‘Next Steps’ page, providing clear instructions for your clients to follow. It enables digital signatures, ensuring a smooth, compliant, and swift agreement process.
- Pre-Written Contract: Provides a starting contract to ensure you’re covered legally. It’s advisable to get this reviewed by a legal professional to suit your specific needs.
How it works
Using Better Proposals, you can quickly adapt the template as per your needs, modify sections, and import templates. The platform also takes care of minor design details like font spacing and color schemes, allowing you to focus on landing the sale.
If you want a white-label feel, the Premium and Enterprise plans allow you to remove Better Proposals’ branding and logo from your documents. It also offers secure SSL security for your documents and information.
Pricing:
Free to view the template so you get an idea of what to cover.
However, to edit the template and access other templates, sign up for one of their premium plans starting at $13 (billed annually).
2. Free social media marketing proposal template by Bonsai
Embrace the versatility of Bonsai’s social media proposal templates that serve your unique needs while ensuring professional appeal. These fully editable templates come with custom branding and structure, providing a solid foundation to pitch your services effectively. Choose this template if you aim to leave a lasting impression on your clients with impressive, concise, and comprehensive social media proposals.
Sections it covers
- Cover Letter: An opportunity to introduce your services and communicate your interest in the proposed project, creating the first impression.
- Executive Summary: Offers a snapshot of your proposal to give clients an overview of what to expect from the detailed proposal.
- Social Media Audit: Showcases your social media proficiency by detailing your understanding of the client’s existing online presence and their social media goals.
- Goals and Implementation: Outline your strategy to achieve the stated social media goals along with a project timeline and deliverables.
- Team Members: Introduces the team working on the client’s project to foster trust and familiarity.
- Payments and Scheduling: Clearly define the payment terms and estimated fees, ensuring transparency and setting expectations immediately.
- Call to Action: Details the next steps the client should take to proceed with your services.
- Scope of Work: Detailed description of tasks involved in the project, such as posting schedule, content creation, brand keyword monitoring, and analytics reporting.
- Project Milestones and Deadlines: Provides a comprehensive project timeline and deliverables.
- Previous Clients: An opportunity to showcase testimonials and previous work to validate your services and impress potential clients.
How it works
Bonsai offers an intuitive, user-friendly platform for crafting high-quality social media proposals:
- Sign up for Bonsai.
- Choose your desired template.
- Personalize the template to suit your needs.
Pricing:
Free to edit and send the template
3. Free social media proposal template by Jotform
Step into the world of effortless proposal creation with Jotform Sign. Known for its extensive editing options, flexibility, and ease of use, This stunning social media proposal template is tailored to your unique requirements. It’s ideal for professionals aiming for a seamless, digitized proposal process that impresses clients and promotes efficiency.
Sections it covers
- Cover Page: A visually appealing starting point that captures the attention of your prospective client.
- Cover Letter: Personalize this section to introduce your services and articulate your enthusiasm for the project.
- Overview of the Company: Showcase your business profile, expertise, and accomplishments.
- Marketing Services Being Offered: Clearly outline your suite of social media marketing services tailored to the client’s needs.
- Project Timeline and Details: Provide a detailed plan of your proposed activities, timelines, and deliverables.
- Terms and Conditions: Clearly state the contractual details to ensure mutual understanding and agreement.
How it works
Jotform streamlines the proposal creation process with its powerful online builder. You can effortlessly drag and drop to add or edit form fields, include additional signature fields, upload your personal branding, change fonts and colors, and even set up an automated signing order. Additionally, the template is adaptable across devices – be it a smartphone, tablet, or desktop, you can easily customize and share your proposals.
Pricing:
Free to edit and send the template.
Create your proposal for free here!
4. Social Media Proposal Template by Nusii
Crafting proposals that not only engage but also convert potential clients is a crucial part of expanding your social media client base. With Nusii, you can access a wide range of online proposal templates specifically designed to hook your clients and demonstrate your social media expertise.
Sections it covers
Nusii’s social media proposal template has been crafted meticulously with 7 main sections that contribute to a winning proposal:
- Cover & Title: Set the tone with a catchy cover and clear title. Remember, simplicity is critical in this section.
- Problem & Goals: Clearly state the issues you aim to solve for your client and articulate the goals you set to achieve. This section demonstrates your understanding of your client’s needs.
- Proposed Solution: This is where you showcase your competence. Personalize your proposal and emphasize the value you bring to your client’s brand.
- Scope: Define the range of your services to avoid misunderstandings in the future.
- Benefits: Highlight the advantages your client can gain by accepting your proposed solution.
- Pricing: Instead of dropping your prices, bundle your services into a complete package with a fair price and offer a “lite” version with stripped-out services.
- Timeline and CTA: Provide an indicative timeline, starting with the proposal acceptance date as Day 0. This tactic encourages clients to accept promptly to avoid delaying deliverables.
Features & benefits
Nusii offers a multitude of features that provide an edge over traditional proposal methods:
- Proposal Notifications: Stay informed about all interactions with your proposal. Knowledge is indeed power.
- Digital E-Signing: Enable your clients to accept the proposal directly from their browser, reducing friction in the signing process.
- PDF Export: Maintain offline records of your proposals conveniently, especially useful during accounting season.
- Free Support: With Nusii, you receive timely and personalized support from the in-house team.
- Unlimited Proposal Templates: Cater to diverse client needs with unlimited templates.
- Profit Insights: Understand your most profitable clients to maximize your business revenues.
Pricing:
While previewing and testing the template is free, editing and sending it starts from $24, billed annually.
5. Free social media proposal template by Visme
Looking to impress potential clients and stakeholders with a compelling social media marketing proposal? Visme has you covered. Its social media marketing proposal template is designed for maximum impact, featuring a unique geometrical layout for content blocks, high-quality vector icons, plenty of images, and creative data widgets to present information in a visually appealing manner.
Sections it covers
The template is divided into several key sections, allowing you to comprehensively detail your proposed project:
- Cover Page: Make an excellent first impression right from the start.
- Services: Detail the range of services you offer.
- Reviews and Testimonials: Showcase your past success stories and positive feedback from previous clients.
- Project Overview: Describe your proposed project plan in depth.
- Roadmap: Outline the steps and timeline for the project’s implementation.
- Budget: Break down the costs associated with the project.
- Terms: Specify the terms and conditions of the proposed services.
Customizability and features
Visme’s proposal template is fully customizable, allowing you to tailor it to your brand’s unique identity. You can change colors, fonts, and images, apply custom colors, input your own fonts and logo, and more. With Visme, you can:
- Access free, built-in design assets, or upload your own.
- Visualize data with customizable charts and widgets.
- Add animation, interactivity, audio, video, and links.
- Download in PDF, JPG, PNG, and HTML5 format.
- Create engaging, page-turning experiences with Visme’s flipbook effect.
- Share online with a link or embed it on your website.
Pricing:
Creating, editing, and sending the proposal is free when published publicly.
Send your proposal template for free here!
6. Social media proposal template by Proposify
Want to create high-impact social media marketing proposals? Proposify’s comprehensive, customizable social media marketing proposal template can help you craft proposals that genuinely stand out. This proposal is perfect for marketing agencies or freelancers offering social media services.
Sections it covers
The template is structured to cover all the essential aspects of a proposal, including:
- Cover Page: Designed to catch your client’s attention and make your pitch stand out.
- Overview and Goals: Showcase what sets your social media strategy company apart from the competition.
- Scope of Services: Detail your services and what they entail.
- Timeframe: Provide a realistic timeframe for the project to manage client expectations.
- Investment and Pricing: Clearly lay out your fees with interactive pricing tables.
- Why Us?: Detail your unique approach to social strategy and why you’re the best choice.
- Our Team: Introduce your team to your potential client.
- Statement of Work, Contract, & Sign-Off: A section for new clients to sign electronically, simplifying the deal-closing process.
The proposal template is 100% customizable, allowing you to tailor it to your brand and style guidelines. Pre-written sections can be modified or entirely rewritten as per your needs.
Pricing:
You can view, send, and edit the template for free in the initial 14-day trial period.
7. Free social media proposal template by PandaDoc
PandaDoc offers a professional, easy-to-fill social media strategy template designed to help you win more clients. It allows you to present your marketing activities professionally and tailor your pitch according to the client’s needs.
Sections it covers
The template follows a logical and comprehensive structure:
- Cover Letter: A professional introduction to your proposal.
- Executive Summary: A concise overview of the proposed social media strategy.
- Assessment: Detailed analysis of the client’s current social media presence.
- Implementation: Outline of the social media strategy to be executed.
- Goals and Outlook: A forward-looking statement on the expected results and future goals.
- Our Team: Presentation of the team handling the client’s social media strategy.
- Billing and Scheduling: Detailed breakdown of the project costs and timeline.
- Terms and Agreement: Outline of the contractual terms and conditions.
- Acceptance: The section is for the client to confirm acceptance of the proposal and terms.
Features
With PandaDoc, you get more than just a template. Their services include:
- Legally Binding eSignatures: Simplify the contract signing process with legally binding electronic signatures.
- Unlimited Documents: No cap on the number of proposals you can create and send.
- Activity Tracking and Notifications: Track your proposals in real-time, receive notifications when they’re opened, and monitor how they interact.
Pricing:
You can view and edit this template for free during the trial period.
But to send, download, or print the template, you would need to upgrade to a full plan or remove a few features: text block, table, image block, a pricing table.
8. Free social media proposal template by Proposable
Choose Proposable’s Social Media Marketing Proposal template for a unique blend of flexibility, professionalism, and creativity. Its fully customizable feature lets you add your brand’s touch while maintaining a strong professional appeal. With this template, your social media proposals will stand out and offer a comprehensive overview of your services.
Sections it covers
- Cover Page: Start with a bang. Introduce your services and convey your enthusiasm for the proposed project.
- Introduction: Offers a brief overview of your proposal, giving your clients a glimpse of what to expect.
- About Us: Use this space to demonstrate your understanding of the client’s social media presence and goals.
- Estimate: Clearly articulate your strategy to meet the client’s goals, including a timeline and deliverables.
- Agree and Sign: An opportunity to introduce your team, building trust and a sense of familiarity with your clients.
How it works
Proposable offers an interactive and user-friendly platform for crafting high-quality social media proposals:
- Sign up for Proposable.
- Select the Social Media Marketing Proposal template.
- Customize it to align with your branding and specific needs.
Pricing:
Enjoy a free trial period to edit and send the template.
Download your free template now!
9. Free social media proposal template by Bidsketch
Experience the convenience of creating social media marketing proposals with Bidsketch’s free template, designed to address your project’s unique challenges and deliver results efficiently. Offering a blend of beautiful design and insightful content, this template can be customized for an impactful proposal that’s sure to close more sales.
Sections it covers
- Social Media Challenges: Identify your client’s obstacles and show your understanding of their situation.
- Recommendations for Your Company: Suggest strategies tailored for the client’s company to overcome the identified challenges.
- Delivering Results: Highlight your capacity to deliver promised results and showcase your methodological approach.
- Fee Summary: Provide a clear, concise summary of your charges to maintain transparency.
- Project Timeline: Define milestones and timelines to help clients visualize the project trajectory.
- Next Steps: Detail the immediate steps the client should take to commence the project.
- Why Choose {my_company}? A chance to illustrate why your company is the right fit for the client’s needs.
- Terms and Conditions: Clearly outline the contractual obligations and rules to prevent future disputes.
How it works
Bidsketch simplifies the proposal-making process, allowing you to create customized proposals in just a few clicks. It features a content library filled with examples to get you started quickly. It supports embedding images, videos, and links to other resources within your proposal.
Pricing:
The template is free. Available in a downloadable pdf format.
You can create any number of templates on Bidsketch you want as long as you are willing to write an honest review for them. Once you have written the review, sign up on Bidsketch, then email [email protected] with the URL of your blog post.
Get your free Bidsketch template today!
10. Free social media proposal template by Fresh Proposals
Accelerate your sales journey with Fresh Proposals’ social media marketing proposal template. Crafted for elegance and functionality, this template streamlines your proposal-making process, saving you time and boosting your success rate. Its 100% customizable nature allows you to adjust each part to align with your brand and client’s needs, enhancing your closing rates.
Sections it covers
- Overview and Goals: Present a comprehensive understanding of the client’s requirements and align your objectives.
- Statement of Work: Detail the scope of work, explaining what will be done.
- Scope of Services: Outline your services to fulfill the client’s needs.
- Your Investment: Define the pricing options using an interactive pricing table to clarify the financial aspects of the project.
- Case Study: Show your past successes to showcase your expertise and reliability.
- Why Us?: Highlight your unique qualities, awards, and capabilities that make you the ideal choice for the client.
- Social Media Experts: Detail your team’s expertise and skills in social media marketing.
- Terms of Services: Lay out the contractual obligations and payment terms to avoid misunderstandings.
- Signing the Proposal: Provide space for acceptance of terms and proposal agreement.
How it works
Fresh Proposals simplifies the proposal process with an online editor that allows for customizing sections, text, color, and images. The interactive quotation feature lets your clients tweak quantities, select/deselect services, and see the final total, taxes, and discounts, adding to the overall interactive experience.
Pricing:
Fresh Proposals offers this social media marketing proposal template for free.
Elevate your proposal game with this free template!
Wrapping up,
In the dynamic landscape of social media marketing, a well-crafted proposal can make a significant difference in winning clients. Opting for a comprehensive, customizable, and professionally designed proposal template streamlines this process, allowing you to present your unique services effectively.
By selecting a suitable template, you can save time, protect your brand distinctly, and offer interactive pricing, elevating your client interactions.
Explore any of the mentioned templates and step up your proposal game today. Here is a quick rundown for you by software:
2. Bonsai
3. Jotform
4. Nusii
5. Visme
6. Proposify
7. PandaDoc
8. Proposable
9. Bidsketch
10. Fresh Proposals
I hope this guide helped you in finding the best template for your needs. Here’s to your success in crafting a winning proposal and landing the deal. The first step towards success starts now!
