Top Big Data Marketing and Analytics Quotes to Make You a Data-Driven Marketer

"Revenue is king. Tying your content to revenue and lead gen is critical to success."

"There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each."

"Never let ads write checks your website can't cash."

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”

"Good marketers see consumers as complete human beings with all the dimensions real people have.”