The Ultimate Guide to Spot ‘How-To’ Keywords Gold in 2023

How to find How-to Keywords

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Are you looking for a simple and effective way to find the perfect “how-to” keywords for your content? You are in the right place.

Today, I will show you a simple way to find the perfect “how-to” keywords for your content using a powerful tool – Twinword.

Twinword is a keyword and content research tool to find the perfect “how-to”, introduction,” and “breakdown” keywords. It also provides you with a lot of other useful information, such as related searches, search volume, CPC, and competition level.

So, let’s dive in and discover the simple steps to finding those valuable “how-to” keywords!

Step-by-Step Process to Find How-to Keywords with Twinword

1. Sign Up for Twinword:

To get started, visit the Twinword website and sign up for an account. Don’t worry, the basic plan is free and will provide you with access to their powerful keyword research tools.

Twinword Keyword Research tool

Twinword offers a variety of tools, such as Keyword Research, Top Searches, Trending tools, etc., but for finding “how-to” keywords, we recommend using the “Keyword Research” tool.

2. Enter a Seed Keyword:

In the search bar, enter a seed keyword related to your topic.

Enter seed keyword in Twinword

For example, if you write a blog post about “email marketing business,” your seed keyword could be “email marketing.” Twinword will then generate a list of related keywords.

3. Filter the Results:

Twinword provides various filters to help you refine your keyword list. You can filter by search volume, competition and even narrow down the results to “how-to” keywords specifically. Just navigate to the left panel and click “Keyword Patterns”.

Filter by Keyword Patterns

There you will find a collection of “How to” keywords.

Select the How-to keywords

This will ensure that the generated keywords are highly relevant to your content.

4. Analyze the Data:

Take a closer look at the final list of keyword suggestions provided by Twinword. Pay attention to the search volume and competition metrics.

Analyze competition metrics

Ideally, you want to target keywords with a decent search volume but relatively low competition to maximize your chances of ranking well in search engine results.

Related Read: Top 7 AI Tools for Generating High-Performing Keywords

5. Create High-Quality Content:

Armed with your chosen “how-to” keywords, it’s time to create high-quality content that provides valuable information and answers the user’s questions. Incorporate the keywords naturally throughout your content, ensuring that it flows smoothly and doesn’t feel forced.

6. Optimize Your Meta Tags:

Don’t forget to optimize your meta tags, including the title tag and meta description, with your chosen “how-to” keywords. This will help search engines understand the relevance of your content and improve your chances of ranking higher in search results.

Why “How-To” Keywords Are Important

Now that you know the easiest way to find “how-to” keywords, let’s understand why they are so important.

When people search for information online, they often use the phrase “how to” in their search queries. These keywords indicate that the user is looking for step-by-step instructions or guidance on a specific topic.

By incorporating relevant “how-to” keywords into your content, you can attract a highly targeted audience who is actively seeking answers or solutions to their problems.

Here are some benefits of why you should incorporate “How-to” keywords in your content strategy:

Increased Organic Traffic

By targeting “how-to” keywords, you can capture a large share of the organic search traffic. These keywords tend to have high search volumes, and by ranking well for these keywords, you can drive more targeted traffic to your website, increase your visibility, and potentially gain new customers or readers.

Building Trust and Authority

When you provide valuable and helpful “how-to” content, you establish yourself as an authority in your field. By consistently sharing detailed and accurate instructions, you build trust with your audience. This trust can lead to increased engagement, social sharing, and even conversions.

Long-Term Traffic and Evergreen Content

One of the significant benefits of creating content optimized for “how-to” keywords is its longevity. Unlike news articles or time-sensitive content, “how-to” guides and tutorials tend to remain relevant for a long time. Once you have optimized your content and it starts ranking well, it can continue to drive traffic to your website for months or even years.

Related Read: 13 Best AI Tools For Academic Writing That Every Scholar Needs

Enhancing User Experience

By focusing on “how-to” keywords, you can enhance the user experience on your website. When users find the information they are looking for in a clear and concise manner, they are more likely to stay on your site longer, explore other content, and engage with your brand. This positive user experience can lead to increased loyalty and repeat visits.

Capturing Voice Search Traffic

With the rise of voice assistants and smart devices, voice search has become increasingly popular. Many voice searches are phrased as “how-to” questions. By optimizing your content for these types of queries, you can increase your chances of appearing in voice search results. This can help you capture a growing segment of search traffic and stay ahead of the competition.

Conclusion

Finding the perfect “how-to” keywords doesn’t have to be a daunting task. With Twinword, you can easily identify the most relevant and popular keywords to optimize your content and attract a highly targeted audience.

By incorporating these keywords into your content and optimizing your meta tags, you can significantly improve your chances of driving organic traffic and reaching your target audience.

So, start using Twinword today and unlock the power of “how-to” keywords for your online success!

Author

  • Soniya Jain

    I am a content marketing strategist focused on turning SaaS website blogs into strategic content destinations for the target audience to visit frequently and turn into loyal customers. Co-founder at SmartScale Marketing.

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