The Best Conversion Rate Optimization Quotes to Boost Your Conversions

We have put together a list of conversion rate optimization quotes from some of the best-known CRO experts in the field. Browse through them to refine the way you do CRO for your website and other digital touchpoints.
George Farris Quote Who People Buy From

"We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart."

Brian Carter Quote Getting Attention People

"You cannot get anybody to do something if they're not paying attention to you."

William Butler Yeats Quote Communication

"Think like a wise man but communicate in the language of the people."

Jonathan Lister Quote Speaking Audience

"Speak to your audience in their language about what's in their heart."

Elizabeth Clor Quote Tying Content to Revenue

"Revenue is king. Tying your content to revenue and lead gen is critical to success."

Mark Schaefer Quote Power and Content

"Power doesn't come from content, power comes from the content that moves."

Nancy Duarte Quote Audience Research Messaging

"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.”

Ann Handley Quote Talk To Single Person

"Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

Michael Brenner Quote Content Reach Engagement Conversion

"There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each."

Robert Simon Quote Make Prospect More Informed

"Make the prospect a more informed buyer with content."