The Ultimate Database of Marketing Quotes For Your Reference

"Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe."

"Stop publishing things just because you always have."

"We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart."

"Brands need to take the phrase, ‘acting like a publisher’ literally.”

"You cannot get anybody to do something if they're not paying attention to you."

"Think like a wise man but communicate in the language of the people."

"Speak to your audience in their language about what's in their heart."

"Good content isn't about good storytelling. It's about telling a true story well.”

"Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce."

"Your culture is your brand."

“Content is a branding and positioning tactic. Use it that way.”

"An idea can turn to magic or dust, depending on the talent that rubs against it."

"Revenue is king. Tying your content to revenue and lead gen is critical to success."

"Power doesn't come from content, power comes from the content that moves."

"Content marketing represents the gap between what brands produce and what consumers actually want."

"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem."

"As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service."

"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.”

"Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

"By definition, remarkable things get remarked upon.”

"There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each."

"No content should be a dead end. Plan for where to put it next."

"Make the prospect a more informed buyer with content."

"If your content isn't driving conversation, you're doing it wrong."

"Content should ask people to do something and reward them for it."

"Create content that reaches your audience's audience."

"Traditional marketing talks at people. Content marketing talks with them."

"It's a great time to be a content creator. There are so many highways and not enough cars."

"Content is the reason search began in the first place."

"Never let ads write checks your website can't cash."

"Making promises and keeping them is a great way to build a brand.”

"When people feel insecure about something, they look around for validation. Show them that other people trust you.”

"People don't buy what you do, they buy why you do it.”

"These days, people want to learn before they buy, be educated instead of pitched.”

"Don't build links. Build relationships.”

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”

“Marketing is really just about sharing your passion.”

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

“Don't use social media to impress people; use it to impact people.”

“Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.”

"Behind every piece of bad content is an executive who asked for it.”

"Good marketers see consumers as complete human beings with all the dimensions real people have.”

“Be good at marketing and you’ll never need sales.”

"Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

"Failure is simply the opportunity to begin again, this time more intelligently.”

“You can’t do everything, and if you try to you’ll do even less.”

"What helps people, helps business.”

"Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.”

"A brand is no longer what we tell the consumer it is—it's what consumers tell each other it is.”