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"Content is the reason search began in the first place."
"Never let ads write checks your website can't cash."
"These days, people want to learn before they buy, be educated instead of pitched.”
"Don't build links. Build relationships.”
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”
"Good marketers see consumers as complete human beings with all the dimensions real people have.”
“Be good at marketing and you’ll never need sales.”