Top Marketing Strategy Quotes For Smarter Business Marketing

"We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart."

"Brands need to take the phrase, ‘acting like a publisher’ literally.”

"Speak to your audience in their language about what's in their heart."

"An idea can turn to magic or dust, depending on the talent that rubs against it."

"Content marketing represents the gap between what brands produce and what consumers actually want."

"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem."

"As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service."

"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.”

"There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each."

"No content should be a dead end. Plan for where to put it next."